ZipDrip maintains a stringent NO SPAM policy. This policy affects you, so it's worth reading!

What is Spam?

Defining spam can be a little squirrily. There's a legal definition (according to the U.S. CAN-SPAM act of 2003)

Abiding by that definition will help you avoid jail and federal fines. But it WON'T help you get your messages delivered to the inbox.

To get your messages actaully delivered, you'll have to abide by the definition set by the email industry itself:

If it's UNSOLICITED, it's SPAM.

So let's get a little more specific.

ZipDrip (and it's affiliated services) are permission-based marketing tools. That means that you are ONLY permitted to send e-mail to contacts that have specifically requested to get certain content from you.

That means they either filled out a form on your site and they clearly knew they would be getting follow-up emails from you, or they otherwise specifically requested to be added to your list. For example, cards from a fishbowl at a conference are ok, IF the fishbowl CLEARLY lets people know they're signing up to receive emails from you... not if it says 'drop your card to win a free ipod!'

A WARNING

If your contacts did NOT opt-in on YOUR website, or otherwise specifically give YOU permissions to email them, you MAY NOT add their email addresses to ZipDrip.

That means, if you rented or purchased a list of 'opt-in leads' or got a list of names and emails from your Chamber of Commerce or anywhere else, YOU MAY NOT EMAIL them from our system.

Doing so will get your account CANCELLED, first time - no warnings!

Of course, these rules apply only to email, not postcards. Using postcards is a great way to build your email list... send 'em a card, direct them to a landing page, offer something of value as a bonus for signing up to your list, and THEN follow up with your nice, clean opted in list.